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Question: Discuss About The Superior Quality Of Services Well Products? Answer: Introduction: The overarching term logistics defines the process of planning, implementing, controlling the entire process of transportation system for delivering the services to a proper destination. As per the opinion of Waters logistic is the function responsible for flow of materials from suppliers to the estimated destination. Every business sector while running their entire process of business aims to deliver superior quality of services as well as products. In is undeniable at the same time that only product quality is not sufficient enough in rendering the success of business marketing. At the same time, the business experts have to take the responsibility of delivering the products to the doorstep of customers at the stipulated deadline. This specific study has focused to make an in-depth analysis about the significance of logistic network for maintaining the sustainability of business. New South Wales is a southeastern Australian state, distinguished by its coastal cities and national parks under the capital of Sydney. Australia as a country is constituted with large number of business organizations all over the country. Therefore, the entire logistic networks would have to be smooth with the help of which customers get the services at proper time. As per the geographic scenario, Australia is the sixth largest country occupying with 7,692,024 square kilometers. This specific country is endowed with 22,744,608 average growth of population with the help of which the business organizations do not have to face difficulties in making their target customers (Angus 2015). Recently it has been observed that New South Wales is currently facing innumerable difficulties in maintaining their logistic network due to several reasons. This specific study has provided an in-depth analysis about the primary challenges that the organizations belonging to New South Wales is actually facing for maintaining their entire process of logistic network. Problem statement in the current logistic network of NSW: The primary challenges that NSW logistic network is facing currently are as follows: Geographic challenges: The entire New South Wales especially Sydney is facing excessive traffic congestion every weekday due to the level of over population. While maintaining the entire process of business the supply chain managers of NSW have to be dependent on road transportation system for delivering the entire process of work within proper deadline. Due to congested transport system the shipping executives are facing challenges in delivering products within proper time. The number of customer dissatisfaction rate is increasing day by day. In addition the number of toll roads in NSW is large in number. Automatically, that particular cost is getting added within operations. Customers have to pay high price while receiving the product. It ultimately affects the entire image and reputation of business. Jayant and Kumar (2012) stated that the route of NSW is complicated for tracking the proper destination. As a result, shipping executives have to face difficulties in delivering the services within proper t ime. Demographic challenges: Due to the extreme level of transportation and operation cost the customers have to pay high rate of price for purchasing a specific product. As a result, high price range is becoming difficult for large number of customers in receiving services. Assadipour, Ke and Verma (2015) stated that New South Wales is economically developed country where large number of people belongs to premium cost of customers. At the same time, it is also undeniable that business organizations need to draw the attention of low cost customers as well for enhancing the number of target group. Due to the high level of operation cost the business experts fail to reduce the cost of product. On the other hand, low cost customers tend to show their reluctant attitude in purchasing the products and services due to the high range of products (Yang et al. 2016). At the same time, the population of NSW is high in terms of the number of business organizations. As a result, the shipping executives are facing challenges in maintaining an effective balance between customer service and demand. Automatically, the entire process of business is getting affected. Environmental challenges: Environmental climate is one of the most significant hindrances for Australia in maintaining their entire logistic network throughout the year effectively. Minimizing the operation cost by implementing advanced technology can be a major initiative for a particular business organization in overcoming the challenges on logistic sector. Environment is however is not within the control of human (Fahimnia, Farahani and Sarkis 2013). Therefore, heavy snow fall in winter is one of the most effective challenges due to which the entire supply chain process of a business organization gets affected. On the other hand, the hot weather in Australia is prevalent from late September to late April. This specific time duration the entire road transportation gets highly affected. As a result, people belonging to different geographical markets fail to get the services within proper time. Challenges on human resource In comparison to the entire population in New South Wales the workforce strength in the logistic sector is limited in range. Especially, the business experts have to face challenges in recruiting employees in the supply chain sector due to uncertain work hour. As the number of population in NSW is high the employees have to face difficulties in maintaining a balance between customers supply and demand. In this kind of situation, target group is getting highly affected in receiving the services within stipulated time. Ultimately, the entire business flow is getting highly affected. On the other hand, it is also undeniable that supply chain business managers are facing difficulties in maintaining an effective communication with the organizational workforces due to religious barriers, cultural barriers, linguistic barriers and psychological barriers (Imrie 2014). The shipping executives fail to provide continuous updates on the service process to the concerned managers due to the lack o f proper communication. As a result, customers are not getting a proper feedback from the managers about their status of receiving services. How the issue can be resolved: As the economic growth of a particular business industry is highly dependent on the overall logistic network the business organizations of NSW have taken some of the major initiatives for overcoming the issues in logistic sector. The issues are as follows: The business organizations personally have made an effective rapport with Container Transport Alliance Australia (CTAA). Container Transport Alliance Australia (CTAA) has been established in 2014 of December for providing an effective business support as well as advocacy services to the logistic industry all over Australia. The primary role of CTTA is to provide support by transporting containers (Eric 2014). It has been observed that an individual logistic department of a particular organization has to face innumerable difficulties in maintaining their entire transportation system properly. Therefore, the business managers can make a deal with Container Transport Alliance Australia. As a result, the products can be delivered to the proper destination safely as well as secured way. On the other hand, the business managers of NSW organizations can use water transportation system for avoiding the traffic congestion. It is undeniable that water transportation is low in cost as well as safe. The shippers do not have to face innumerable difficulties in reaching the product towards proper destination through water transportation. As a result, the complications related to road track can be avoided simply (Varsei and Polyakovskiy 2017). In addition, in order to maintain an effective import and export system the business managers have to be dependent entirely on water transportation system. As a result, both the service providers as well as service users gets benefited equally. The business organizations of New South Wales can enhance the rate of international trade instead of being dependent on mere regional business process (Bakar, Taheri and Zomaya 2014). While dealing with the import and export system the business executives would have to be dependent on water transaction. As a result, the entire process of business would be enhanced in different geographical markets. The role of NSW government from resolving the issue: NSW government can play major role for resolving the issues of logistic network in NSW. The primary roles that NSW government has followed for enhancing the business process are provided below: The NSW Government has identified the freight logistics industry as a priority for economic growth through innovation: Freight logistics industry implies maintaining transportation system with the help of truck, rail or aircraft. The business organizations have to follow proper tax policies as well as regulations in order to maintain Freight logistics. Automatically, NSW Government is helping in the overall economic growth of Australia. In order to run the entire business process the organizations have to follow those taxation policies properly (West and Bhattacharya 2016). Otherwise the entire process of business gets affected in maintaining image and reputation. NSW government has implemented innovation strategies and actions for the freight logistics sector NSW government has implemented numerous strategies as well as actions for rendering an improvement within freight logistics sector. Government has recruited large number of employees in the shipping sector for reducing the labor and skill shortages. By implementing some of the major acts as well as regulations such as health and safety act, anti-discrimination act, the business managers have drawn the attention of large number of employees who showed their reluctance for being a part of shipping sector (Fahimnia et al. 2013). NSW government has implemented new distribution model. This particular model ensures that emergence of e-trading would be helpful for enhancing the entire logistic network all over the world. With the help of e-trading logistic network the business organizations of NSW would be able to expand their products in different geographical boundaries (Odewale 2017). Automatically, the number of international customers would be raised. With the emergence of advanced technology the organizational experts are flexible enough for being responsive towards the international customers by sitting at the own place (Borsboom and Cramer 2013). At the same time, customers are flexible in providing necessary feedback to the service providers without going anywhere. In addition, the entire NSW government and its political setup are under control. The government of Australia does not create chaotic situation for running their business process effectively. As a result, the business managers do not have to face difficulties in maintaining their entire service process of transaction effectively. In addition, Cahoon et al. (2013) stated that entire NSW is possessed with large number of toll roads where business experts have to pay huge amount of money. Without maintaining toll tax the NSW government would not be able to enhance the strength of economy. Therefore, in making the entire logistic network effective and systematic the role of NSW government is undeniable. Recommendations: Enhancing the number of human resources in supply chain sector: The human resource managers can concentrate in enhancing the workforce strength of supply chain division for effectively. As a result, the business experts would be able to make a balance between customers demand and supply. On the other hand, the entire division of supply chain is wide and vast. As a result, without having proper workforce strength the entire process of business would be affected (Ghaderi, Cahoon and Nguyen 2016). Therefore, with the implementation of some of the most effective regulations and acts the business organizations are recommended to enhance their employee strength. Using the technological advancement in logistic network: Business organizations of NSW can enhance surveillance technology within the logistic sector with the help of which people belonging to different geographical boundaries can keep a constant track with the service providers. The impact of using GPS within the transport system is having major significance (Janssen et al. 2013). The business managers can keep a constant record on the overall logistic network of system. Based on the transport and their way of communication the supply chain managers prefer to give an effective feedback to the customers regarding the delivery of products as well as services. Reducing the operation cost for drawing more customers attention: It has been observed that the organizations have to pay extreme level of toll tax on the road of NSW while maintaining the transportation system effectively (Aurdahl 2016). In this kind of situation, the entire operation cost is getting raised. Customers have to pay more prices in purchasing a product due to the high rate of operation cost. However, this specific study has made an in-depth overview on the overall impact of business organizations have to face challenges due to excessive level of operation cost. In order to overcome this kind of situation, it can be recommended that advanced use of technology can reduce the operation cost of business (Fanam, Nguyen and Cahoon 2015). In addition, the business managers can increase the rate of using water transaction more effectively for avoiding toll congestion. Water transportation system is not very much expensive. Automatically, the business organization can reduce their rate of operation cost. Providing an effective training and development session in communication skill: It has been observed that employees associated within the shipping sectors are from different geographical boundaries are cultures and attitudes. Automatically, the business managers have to face innumerable barriers in communicating with every individual employee. In order to overcome this specific situation, the human resource managers can provide an effective training and development session to the employees for developing their communication skill as well as technological skill (Ferguson 2012). Communication skill is very much effective for exchanging thoughts, views and ideas. As a result, business managers would not have to face difficulties in gathering a constant update from the employees about their delivery process. Conclusion: The entire study has provided an in-depth overview about the necessary challenges that NSW logistic network has to face for maintaining their overall business process. While dealing with the customers the service providers have to focus on two major factors that include maintaining product quality as well as services. In last five years, it has been observed that logistic sectors of NSW is unable to deliver the organizational product within properly time that increases the dissatisfaction level of customers. The challenging geographic, demographic and environmental factors are the primary challenges of New South Wales for delivering services within proper time. As a result, the entire process of business is getting affected day by day. In addition, it has also been observed that the internal workforce strength in the logistic sector is not very much effective in terms of the population of New South Wales. As a result, the customers fail to get proper services within time. However, th is specific study has provided a detailed overview about the role of NSW government for resolving the issues happening within logistic sectors. I addition, some of the major recommendations have also been provided for rendering an improvement within the logistic sector. The business organizations NSW can enhance the number of workforce strength in supply chain department for making a balance customers demand and supply. 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