Enterprise and Entrepreneurial Management Essay - 7

Enterprise and Entrepreneurial Management - Essay Example The evaluations of the assumptions help to understand to what extent the assumptions are valid. Finally a conclusion is provided to summarise the findings and the assumptions considered in the business plan. 2.0 The business plan The business plan endeavours to create a guideline about the market segment, the sources of fund and the cash inflow and outflows for a period of three years. The choice of non profit organisation is limited and so is the type of products and services. The non profit organisation is named as Sumptuous Catering Service. The choice of the non profit organisation is also supplemented with the choice of products and services. Sumptuous Catering Services is a food catering service that serves food both demand based occasions as well as for regular occasions. 2.1 Choice of products and services Types of products Sub categories in each type of products Boxed typed lunches Sandwich, salad, deli type salad, fresh fruits, cookie and chips Buffet type lunches Party pla tters, Sandwich wrap platters, Baked potato bars, Lasagna bar, and Taco salad bar Source: (Author’s Creation) The choice of the products must be supplemented with proper justifications regarding the market segmented of the product. The market segment depicts who are the target customers and the proportion of takers of the particular product in the population. The choice of the product is food and catering. The probable market segment will represent two types of customers; one who place orders on a regular basis and ones who seldom place orders. For example, the infrequent customers can include parties and get-together, celebrations of special occasions and other on-demand basis. The more frequent customer types include office lunches, school lunches, college lunches, hospital, other government sector canteen lunches and dinners. The demand from the regular type customers are more or less stable and have same type of demand for a long period of time (Garnier and Gasse, 2001). 2.2 The following table indentifies the major and minor customer types Source: (Author’s Creation) 2.3 Market analysis of the major and minor type of customers Source: (Griffith and Dorsman, 2008) Projected growth of the market segment Market Analysis       Year 1 Year 2 Year 3 Year 4 Year 5    Potential Customers Growth                   Major customer types 2% 2% 2% 2% 2% 2%    Minor customer types 14% 2% 14% 16% 18% 20%    Total 16.00% 4% 16% 18% 20% 22%    Source: (Author’s Creation) 2.4 Promotion strategy Sumptuous Catering Service is a non profit organisation so the promotion strategy will be designed keeping in mind the cost involved in promotional campaigns. The promotional strategy will be a low cost, low visibility programme at least for the first year. A number of non profit organisations like the NGO and self help groups will be roped in using the word of mouth strategy and the email campaigns (Griffith and Dorsman, 2008). The self h elp groups and the NGO are linked to various governmental and nongovernmental