Sensory Perceptions

They will also hear words, and sounds and will not understand or know what the sounds may be. But not until they are taught they will not know or understand how important these senses will be in life and how these senses will affect them and their learning experiences. Now as we grow into adults our senses will have become interwoven with the way we think and use our minds. When we read a book or even read a recipe to cook we are using eyes as tool. When we listen to music, hear the bird's chirp, our children laughing we are using another sense which Is our ears to sites to these wonderful sounds that we enjoy.Our ears also hear sounds that we do not want to hear as well. We have to think when we are using our hands to fix a car, play a guitar. We are even thinking and using some of our senses when we have decided to jump out of an airplane for no good reason at all. But no matter what we may be doing we use our senses for some reason or another. Now it is true that â€Å"there Is n othing in our mind unless it is first senses†. (Aquinas, 2007, peg. 53) Why Is this? In order for our senses to work properly our brain Is Involved with our senses ether the Information for our senses to work. Hen we read we are using our eyes to gather the information and it is being put into our minds for reference. We all count on all of our senses to be accurate, and there certain factors that do influence the accuracy of this information that is received by a person's senses and how it affects their perception of the world. On the other hand there are weaknesses to the amount of knowledge our senses can give. The best way to look at all this our brain Is almost Like a computer, It will only be effective If our brain Is able to process the information correctly and there are no conflicts.Accuracy is defined as the degree of agreement between the sensory information and the environment and the feedback required to determine the accuracy of the senses. What has been done and used as a sensory exercise is that several people are asked to do a blind fold test, they are then given objects and have to determine what they are by only touching and smelling. Each one Is from a different able to distinguish what the object is by feel. But you have a manager who is given the same object; he or she may not be able to distinguish what the object is.Why is this? It is because they do not work with bricks, this is not their trade. They have to think and guess and what the object maybe, if they have never worked with bricks they will not be able to distinguish the object, but on the other hand they will if they have had a background then they will be able to identify the object. Now our senses do have what you call check and balances in place. For example what you may be feeling when you touch the object it may be negated or influence if you smell the object.The sense of sight is very important, because we depend on this to confirm what e see is real or not real, to distinguished between colors, such as white vs.. Black. Take a person who has been blind all his or her life. They first have learned to use their other senses and they are more keen then others who can see. A blind person knows his or her limitation and is equipped to act more wisely in certain situations. But then you take the person who use to see, but became blind because of an accident, or disease, they keep pretending that they can see and can do things they use to, but because of the blindness they are not able to.But without being able to e we could get run over by a car, trip over hazard objects that could cause us to get hurt. Hearing is another sense that is very important for human survival such as hearing Look out! A rock is about to fall on your head! † to hearing music that we like, to hearing an emergency vehicle coming your way and you need to pull over, to hear the words I love you from your child, But as one knows a person hearing deteriorates through age, so one has to have the aid of a hearing aid to help with the hearing.Then you have the people who have gone deaf or were born deaf and they have to alkali with their hands by learning and using sign language to speak. Touch is very important because one must be able to feel pain, feel if they are being burn, to protect one from dangers. But touch is important to feel a hug, someone holding your hand, touch on your face, this is how once learns. This is also how a blind person describes a person as well. People use the sense of touch such has having diabetes. Identify and describe at least three (3) factors contributing to the accuracy of sensory data.Source of data and cognitive ability: â€Å"To obtain accurate sensory ATA, the source of data must be received through the senses of sight, hearing, smell and touch acutely sensitive to act like lenses, amplifiers, particle detectors and pressure and gauges to feed the brain to produce accurate sensory perception of the data obtained. † Reliability of facts observed: â€Å"The reception of solid sensory data through the accurate observations would provide facts and data that is vital for sensing -thinking connection or accurate sensory perception. The brain and interpretation of data received: â€Å"Cognitive Ability to analyze sensory data is based on lethal brain. The power of the senses is manifested when information is received in the brain. Inaccurate data sent to the brain will be interpreted falsely. On the other hand, an unhealthy brain will affect the accuracy of messages sent by the senses. Hence, accuracy of sensory data is based on data received and perceived through the senses and the cognitive interpretation of the information. (Papers/ Sensory-perceptions) Our senses have a lot due with our brain and our learning. That his or her senses are not perfect than they can try to take steps to improve on he accuracy and look at the changes that need to be made to adapt to the situation. Discuss t he roles of â€Å"nature† and â€Å"nurture† with regard to the interpretation and evaluation of sensory data. Nature and Nurture can be traced back to the 13th century known as a catch- phrase for the roles of heredity and environment in human development.For many centuries some scientist from then and even still today believes that when a person behaves or acts a certain way it is genetic which is known as â€Å"the nature theory of human behavior. But on the other hand you have some scientists who believe that cause the way one behaves or thinks that this is a taught and obtained overtime which is known as â€Å"This is known as the â€Å"nurture† theory of human behavior. Scientist are right, but scientist should be asking what information is one born with and if they have this information, is it through nurture or nature.Where the proof lies is where a child already has a lot of knowledge at a very early age before he or she starts school such as playing the piano and reading, and this many lend some credence to the idea that we are actually born with some information already, it Just as to be brought out and used, and it depends how the child learns. In conclusion no matter how one make look at sensory perception they have to know it can be very deceiving as well.

Lord of the Flies- Leadership Analysis on Ralph

A leader is someone who directs or guides a group. However, good leadership is the ability to set priorities and accomplish what needs to be done with the feelings of the group in mind. In Lord of the Flies, Ralph demonstrates many traits that would be considered good leadership. At times he also lacks them, and if he had demonstrated them he could have helped the situation greatly. Ralph understands how people feel and has the ability to respect that and make decisions based off of people’s feelings. He also has the ability to be very serious, which is a good leadership trait if you want to accomplish something.Ralph was also very wise and always made the decisions that he thought were best for the group. In addition, Ralph is very hard working, once he knows what needs to be done he will work very hard to accomplish that task. Throughout the book Ralph demonstrates he is empathetic towards other people’s feelings, he is serious towards his goal, he makes wise decision s, and he is hardworking towards the task at hand. In the book, Ralph was empathetic and showed understanding towards the boys’ feelings. â€Å"‘Trouble is, we haven’t got enough people for a fire. You got to treat Samneric as one turn.They do everything together-’† (138) This shows that, even in a time of crisis, Ralph will consider everyone’s feelings before he acts. This trait also hinders Ralph because he does not realize how unproductive it would be to treat the twins as one boy until Piggy explains it to Ralph. This is an example of how he may understand the boy’s feelings, but he must use his wisdom to make the best decision for the whole group. Dwight D. Eisenhower once said, â€Å"You do not lead by hitting people over the head — that's assault, not leadership. † This is a perfect example of the difference between Ralph and Jack.Jack lacks the quality of empathy, which is what divides Ralph from Jack and leads Ja ck’s group to chaos while Ralph’s still holds onto some civilization. Ralph also cared about Jack’s feelings in the beginning because he felt bad that he had all the power so he told the boys, â€Å"‘Jack’s in charge of the choir. They can be- what do you want them to be? ’† (23) This shows that he is willing to share his power, while Jack will later want it all for himself. In the book Ralph is also very serious most of the time. Ralph is serious because he knows what must be done and how to accomplish it.Ralph’s main goal is to keep the fire going and to get rescued. Ralph often sticks to this idea and prioritizes what they must do, while the other boys just focus on having fun. â€Å"‘You hunters! You can laugh! But I tell you smoke is more important than the pig, however often you kill one. Do all of you see? ’ He spread his arms wide and turned to the whole triangle. ‘We’ve got to make smoke up th ere – or die. ’† (69) This shows that Ralph can be serious, while the other boys do not try to be. In being serious, Ralph is able to focus on the main task at hand and make practical decisions, which in turn makes him a good leader.However, at first Ralph had fun with Jack and Simon when they all went to see if the island they were on was truly an island. This shows that he may have developed leadership qualities once he needed to. Being serious did not always help Ralph, the other boys joined Jack’s group because they thought it would be more fun. Had Ralph been able to have fun while trying to accomplish his important tasks (like keeping the fire going), he may have been able to have more boys stay with him. At the beginning of the book Ralph says, â€Å"‘This is our island. It’s a good island. Until the grown-ups come to fetch us we’ll have fun. † (33) While Ralph was more open to fun, the group of boys held together tighter; the more and more Ralph tries to keep the fire going the more and more nobody listens. Ralph is also very wise for his age. He knows what needs to be a priority for the group, he says, â€Å"‘The fire is the most important thing on the island. How can we ever be rescued except by luck, if we don't keep a fire going? ’† (80) and he continues on to say that they should die before they let the fire go out because Ralph knows that if the fire goes out they are as good as dead, and have no hopes for ever being rescued.He was always wise to try to keep order because he knew if it was lost there would be no way to regain it, he always insisted on sticking to the rules and everyone doing an equal part. Also, once order was almost lost Ralph knew not to call the boys back to the meeting, when they went with Jack, because he knew if he blew the conch then and it failed the power of it would be lost forever to the boys on the island. In the beginning of the book Ralph also knew that building huts should have been the priority over hunting. Ralph says, â€Å"‘If it rains like when we dropped in we’ll need shelters all right.And then another thing. We need shelters because of the-’† (52) At the end of the quote Ralph is referring to the beast all of the children are afraid of. This shows he is wise because he knows what needs to be the group’s priorities. Throughout the book, Ralph was also hardworking. He always knew what had to be done and was willing to put in the work to do it. He knew that it was more necessary to build the huts rather than to hunt and he worked hard, with only Simon’s help, to complete the shelters. Ralph says in an argument with Jack, â€Å"‘People don’t help much†¦ Simon. He helps. He pointed at the shelters. ‘All the rest rushed off. He’s done as much as I have. ’† (54) This shows that even with very little help from the rest Ralph will work hard to accomplish his goal, even if it makes him angry to do so. Ralph also works hard on trying to get the boys to make sure the fire keeps going. He insists on multiple occasions that it is the priority and tries very hard to get that idea ingrained into the boys’ heads. However, towards the beginning and the end of the book Ralph is not as hard working because he doesn’t have the goal of keeping the fire going.Towards the end of the book he gets confused and slightly confused by the savagery, which causes him to forget about the fire at times. Ralph says to the group of children, â€Å"‘The fire’s the most important thing. Without the fire we can’t be rescued. I’d like to put on war-paint and be a savage, But we must keep the fire burning. The fire’s the most important thing on the island, because, because-’† (142) Towards the end of Ralph’s speech he starts to forget the main importance of the fire. He doesnâ €™t recall until Piggy reminds him.Towards the beginning of the book Ralph says, â€Å"This is our island. It’s a good island. Until the grown-ups come to fetch us we’ll have fun. † (33) This shows that Ralph is not as hardworking at first towards the goal of being rescued and takes the idea of being rescued for granted. He does not realize how hard he actually has to work to be rescued until he stayed on the island for longer and realized they must keep the fire going and cannot just rely on luck. Ralph demonstrated many leadership qualities throughout the course of the book.However, in some cases he lacks some of the same traits that would be necessary towards the situation. Throughout the course of the book his leadership skills develop because, at first, the only reason he was leader was because he found the conch. He had to develop some of his leadership traits afterwards to rise to the occasion. He was also not hungry for power; he developed the idea t o remain leader once he was elected. Jack wanted the power to begin with and came with most of the traits he displayed throughout the book, while Ralph develops a lot throughout the course of it.

Little Gemini

Describe your favorite food. You should say: What it tastes like When people eat it How it is made and explain why you like it. Describe a child you know well. You should say: Where you met him/her What he/she looks like What personality he/she has and explain how you feel about him/her. Describe a close friend of yours. You should say: Who he/she is How you got to know each other what activities you do together and explain why you feel close to him or her. Describe a toy you used to play with. You should say: What it was made of How you got it What you did with it and explain whether you liked it or not and why.Describe an exciting period of your life. You should say: When it was Who was with you What you did and explain why it was exciting for you. Describe a garden/park you enjoyed visiting. You should say: Where it is What it looks like When you first visited it and explain how you enjoyed the visit. Describe a change in the past few years in your city. You should say: What the c hange was What caused the change Whether it was easy to change and explain what you think of the change. Describe a popular TV program in your country. You should say: What time it is on What is it about Who watches it and explain why it is very popular in your country.Describe a book you enjoyed reading very much. You should say: What the name of the book was When you read it What the book was about and explain why you liked it. Describe a recent news story that you heard or read about. You should say: How you heard about the news story What people, places or events were involved How you felt about the news story and explain why you found this news story particularly interesting. Describe a subject you enjoyed studying at school. You should say: When and where you started studying it What the lessons were like What made the subject different from other subjects And explain why you enjoyed the subjectDescribe an artist or entertainer you admire. You should say: Who they are and what they do How they became successful How you found out about them And explain why you admire them. Describe an important choice you had to make in your life. You should say: When you had this choice What you had to choose between Whether you made a good choice And explain how you felt when you were making this choice Describe a job you have done. You should say: How you got the job What the job involved How long the job lasted Describe how well you did the jobDescribe an area of countryside you know and like. You should say: Where it is What its special features are What you and other people do in this area And explain why you like it Describe an object you particularly like. You should say: What it is and what it looks like What it is made of What it is for And explain why it is special for you Describe a newspaper or magazine you enjoy reading. You should say: What kind of newspaper/magazine it is Which parts of it you read regularly When and where you read it Explain why you enjoy reading it Describe something healthy you enjoy doing.You should say: What you do Where you do it Who you do it with And explain why you think doing this is healthy Describe a game or sport you enjoy playing. You should say: What kind of sport it is Who you play it with Where you play it And explain why you enjoy playing it Describe someone in your family who you like. You should say: How this person is related to you What this person looks like What kind of person he/she is And explain why you like this person Describe a museum or art gallery that you have visited. You should say: Where it is Why you went there What you particularly remember about the place.Describe an enjoyable event that you experienced when you were at school. You should say: When it happened What was good about it Who was there And explain why this event has special meaning for you. Describe a song or piece of music you like. You should say: What the song or music is What kind of song or music it is Where you first heard it And explain why you like it Describe a festival that is important in your country. You should say: When the festival occurs What you did during it What you like or dislike about it And explain why this festival is important

Communication Analysis Essay Example | Topics and Well Written Essays - 1250 words

Communication Analysis - Essay Example In eye contact I will analyze to what extent was Oliver able to engage the audience; how his facial expressions with respect to the context did and what sort of body language did he apply at various points of his presentation. In verbal communication techniques, I will analyze the pitch of his sound and tone, his fluency with the language that he was using and the kind of confidence with which he exercised authority on his subject and over what he delivered. I will look into the intricacies of each of the aforementioned techniques used by Oliver to deliver his speech. Description of communication situation: The speech is a TED Talk by Jamie Oliver. Jamie Oliver is changing the way we feed and nourish ourselves and our children today. He has been attracted to the kitchen since his childhood. He used to work in his father’s pub-restaurant back then. He not only possesses culinary talent but also has a passion for creating fresh, delicious food. He has been in the business for ov er ten years now and has built a worldwide media conglomerate of TV shows, magazines, books and cookware. His formulae are simple. It is to invite people to get busy in the kitchen. His business model- his fifteen Foundation is a very generous venture, in which trains His business model- his fifteen Foundation is a very generous venture, in which trains young chefs from various challenged background to run four of his restaurants. In this speech, Oliver is capitalizing on his fame and charm to draw attention towards the changes that Americans and Brits need to plug into their life styles and diet. He calls upon adults and parents of these generations to take charge of the food eating habits of the youth of America as it is deadly. He exposes his audience to ground breaking statistics regarding healthy eating and encourages them to adopt healthy food. He appeals for a food revolution. Jamie Oliver in this speech is talking to an audience of above 40 years old, most of whom are childr en and have the capability to rationalize the situation. Analysis of Communication Techniques: Oliver was very effective in his eye contact with the audience. He kept moving to and fro and back and forth throughout the stage to ensure that his eye contact is maintained throughout the presentation. The eye contact is a very important part of communication. When people fail to look at others in the eye, it appears as if they are trying to hide something. However on the other hand, eye contact can also seem to be confrontational and intimidating. While eye contact is a crucial part of communication it is important for one to know that eye contact does not necessarily mean staring and gazing into someone’s eyes repeatedly. Oliver’s eye contact lasted for above five seconds with the audience. According to experts, good eye contact during speech communication should last somewhere between four to five seconds. (Chris) Another very crucial aspect of communication is facial ex pression. It is important to nail the facial expressions. The human face is a very expressive and can express innumerable number of emotions without saying a lot. Face expressions tend to be universal. There are expressions for happiness, sadness, anger, surprise, disgust and fear and they are the same across all cultures. Thus facial expression is a very important part of any communication. Oliver’s use of facial expression was apt throughout the TED Talk. His

Experiences with People of Other Cultures Essay Example | Topics and Well Written Essays - 250 words

Experiences with People of Other Cultures - Essay Example I have traveled to different parts of the globe because I want to experience as many cultures as I possibly can. I believe that we can all learn from other cultures because everyone has different values and beliefs. Learning about someone else’s culture not only develops my understanding for their culture, but it also helps to develop my own. This is because I can use another culture and compare it to my own, thus critically examining all the strengths and weaknesses of it. My experiences with other cultures will help me to work with a diverse student population because I already feel comfortable working with students from different cultural backgrounds. I believe that every student should be treated fairly and not discriminated against because of their culture or race, which is something that they have no control over whatsoever. Promoting equality among students also helps to improve the overall learning environment in the classroom because it gives students of minority ethnic groups the chance to thrive. I understand that some people feel uncomfortable learning alongside students of other cultures, but it will be my responsibility to promote fairness and understanding among all students. This way, they will learn to respect each other no matter where they come from. One useful idea is to allow one student of each culture in the class to have a turn each week standing in front of the class and teaching the rest of the students about their own culture. This will break down cultural barriers.

How the company seeks to deliver customer value Essay - 1

How the company seeks to deliver customer value - Essay Example Basically, the purpose of this report is to explicate different media through which a company attempts to deliver real customer value by using example of Walmart which is an American multinational retail corporation and famously runs a large chain of department stores around the world. The success of this renowned business corporation is such that it is consistently ranked by Forbes as one of the top businesses operating worldwide. As it is one of the world’s most prestigious companies, currently over two million employees are privately employed at Walmart. It is also the largest grocery retailer in the US. There are already 8500 stores operating in as many as 15 countries under different names and the head of Walmart has thrown light on more plans for growth on an international level. This company stands distinguished among a growing crowd of aspiring organizations because the managers vigorously and regularly collaborate with employees to meet dynamic public needs and gain m ore customers. Not only customer intimacy is considered an important standard at Walmart, but the ramifications of promotion, distribution, and pricing policies are also carefully scrutinized which substantially helps in improving the satisfaction rate and delivering quality service. Organizational Objectives: One of the principal objectives of Walmart as identified by Mike Duke who is the current CEO of the organization is related to speeding up its expansion process to reach out to all people scattered around the world. He claimed in one address that in order to prioritize customer value, a more customer-focused approach is the need of the time and to stay ahead of other reputable organizations in current business environment to further this objective, Walmart will have to speed up its growth process (Daniel 2012). This objective identifies a fierce desire to gain recognition by delivery customer value. Astute assessment of customer satisfaction is considered critically important because that eni gmatically assists in acknowledging what is valued by customers and that information can then be processed to gain a competitive edge over less knowledgeable rival organizations. Same has always been the tendency of Walmart marketers and managers and has consequently brought the company considerable success. Marketers can draw conclusions on what customers value only with the help of comprehensive knowledge in that context which can be gained by serving dynamic needs of a diverse line of customers as explicated by Duke (Daniel 2012). General consensus is that innovation is one of the key determinants of competitive advantage and this idea is fully respected at Walmart which invests extra efforts into integrating innovation in its organizational design or structure. Now, the idea of value can only be defined by the customers which is why integrating innovation in its products is infinitely stressed at Walmart to satisfy the target groups. It is repeatedly claimed that not only innova tion is an important source of business growth but it also executes a phenomenal influence on customer value which is the essence of all marketing operations carried out by Walmart corporation. Many marketing models have been

Managing Construction Project Management Essay Example | Topics and Well Written Essays - 3000 words

Managing Construction Project Management - Essay Example Managing Construction Project Management It is clearly stated in the Standard Forms of Contract in UK that the building contractors are not made responsible for the building construction delays due to â€Å"exceptionally inclement weather†. However, the act of protecting the building contractors from project delays due to â€Å"exceptionally adverse weather conditions† is commonly used by almost all architects and building construction companies as a legal excuse for not completing a building project on a timely basis. Extreme changes in weather does not only cause delay on project deadline but also leads to the increase in mitigation costs, changes in the building technicalities, delayed completion of project payments, changes in the building design, and possible problems related to labour management. In line with this, Eggleston revealed that â€Å"an adverse weather should never be considered as a legal ground for contractors’ failure to perform their contractual obligations†. Building projects are usually defined by its scope, the available budget, and scheduling. Aiming to minimize the risk of future construction delays caused by adverse weather, this report will focus on discussing the significance of weather when making assumptions for the bidding and scheduling phases of the new construction project. Aside from discussing the partial and/or total ownership of risks associated with extreme weather events, the long-term extreme weather condition will be assumed based on the current scientific information that will be gathered and thoroughly discussed in this report.

Rhetorical Analysis The Four Freedoms Essay Example | Topics and Well Written Essays - 500 words

Rhetorical Analysis The Four Freedoms - Essay Example Therefore, he began his address on a note of warning to the Americans, with the assertion that the nation’s international position was â€Å"unprecedented†(2) and raised apprehensions about the security of America by stating that â€Å"at no previous time has American security been as seriously threatened from without as it is today.†(2) What was that threat? He did not specify and he was just trying to create deep anxiety for his audiences. By stating next, that past leaders of America did not aim â€Å"at domination of the whole world,† (7) he was making it clear about the new role of America in the world scenario of politics and the duties and responsibilities involved in it. To highlight the necessity of participation in World War II, he chose to belittle the importance of the previous wars and said they were not â€Å"a real threat against our future or against the future of any other American nation.†(12) Quickly, he had built up the suspense rhetoric well which created some apprehensions like who was the enemy precisely? What were the intentions of the enemy so-projected? What threat he constituted? At the sixth minute of his speech, the President was more vocal about describing the enemy. He specified the enemy as â€Å"the new order of tyranny† (11) who had the hidden agenda and â€Å"that seeks to spread over every continent today.†(11) He said â€Å"every realist knows that the democratic way of life is at this moment being directly assailed in every part of the world–assailed either by arms, or by secret spreading of poisonous propaganda by those who seek to destroy unity and promote discord in nations that are still at peace.†(12) This observation was highly important. He regaled his audience and warned them that the enemy was treacherous on every count. The President was referring to the enemy dictators and their armies, the Communist countries

Pacifism and Violence Term Paper Example | Topics and Well Written Essays - 1250 words

Pacifism and Violence - Term Paper Example Pacifists seek long life proactive moral commitment in their nonviolent moral commitment (Gould, 2010). Pacifists try their best to avoid war where it is warranted and even in the case of self defense. The critics of pacifisms have termed them as cowards because they fear violence and physical engagement in seeking justice and peace (Gould, 2010). On the other hand, those who seek violence in promoting justice argue that war is inevitable, and that peace is preceded by war. They argue that peace attained after war has value because it has costed lives. Western tradition and other civilizations have termed heroic courage which leads to violence as an embodiment of moral strength and, thus, as central to morality (Cheyney, 1994). In this essay, I argue that pacifism and violence are depended on the situation one is in and while it should be the last option; the extremes of both can lead to no moral commitment. The pacifists On 31st March 1968, the US President Lyndon Johnson delivered a historic speech ‘On Vietnam and Not Seeking Reelection’ (Lyndon, 1968). The speech was a response to the American concern about his mounting escalation on the bombardment of the northern Vietnam. The Americans were against the government’s decision to bomb North Vietnam in February 1965, and they were advocating for peaceful negotiations instead of violence. Most critics of President Lyndon and political analysis held that, at the time, the support of the war had seen popular and political erosion. In 1965, Alice Hertz had burned herself in protest against the Vietnam War, and she sacrificed her life so that the war might be stopped (Cheyney, 1994). In the same year, an ardent pacifist, Norman Morrison, traveled to Washington and burned himself to death at the Pentagon to protest against the escalation of Vietnam War (Sallie, 2000). On May 16, 1967, Nhat Chi Mai, allay disciple of Thich Nhat Hanh, burned herself to death outside Tu Nghiem temple in an effort to compel the US government to deescalate Vietnam War (Sallie, 2000). She wrote a letter to the US government stating that she offered her body as a torch to waken love among men and give peace to Vietnam (Sallie, 2000). These are just few examples of pacifists who gave the ultimate sacrifice during the Vietnam war, and the first was the venerable Buddhist monk Thich Quang Duc who acted by burning himself to death on June 11, 1963, for the same cause (Sallie, 2000). For ages, it seems that pacifists are ready to give the ultimate sacrifice to pacify violence and seek peaceful options for conflict resolution. At this point, it will be somehow difficult to agree with Gould (2010) when he holds â€Å"†¦pacifists still suffers under the shadow of cowardice† (p. 19). The moral commitment in sacrificing oneself for the sake of others is valid provided the act is intended to awaken the humanity in the combating parties. However, Gould is right to argue that by placing themselves in the way of harm, these pacifists erode their moral commitment. Sometimes, their action bears no fruits and the war continues without them. At this point, there is no one to advocate for peaceful negotiations or de-escalation of violence. With regard to the pacifists actions demonstrated above, Gandhi in his contribution about Satyagraha asked: â€Å"Wherein is courage required? In blowing others to pieces from behind a cannon, or with a smiling face to

Enterprise and Entrepreneurial Management Essay - 7

Enterprise and Entrepreneurial Management - Essay Example The evaluations of the assumptions help to understand to what extent the assumptions are valid. Finally a conclusion is provided to summarise the findings and the assumptions considered in the business plan. 2.0 The business plan The business plan endeavours to create a guideline about the market segment, the sources of fund and the cash inflow and outflows for a period of three years. The choice of non profit organisation is limited and so is the type of products and services. The non profit organisation is named as Sumptuous Catering Service. The choice of the non profit organisation is also supplemented with the choice of products and services. Sumptuous Catering Services is a food catering service that serves food both demand based occasions as well as for regular occasions. 2.1 Choice of products and services Types of products Sub categories in each type of products Boxed typed lunches Sandwich, salad, deli type salad, fresh fruits, cookie and chips Buffet type lunches Party pla tters, Sandwich wrap platters, Baked potato bars, Lasagna bar, and Taco salad bar Source: (Author’s Creation) The choice of the products must be supplemented with proper justifications regarding the market segmented of the product. The market segment depicts who are the target customers and the proportion of takers of the particular product in the population. The choice of the product is food and catering. The probable market segment will represent two types of customers; one who place orders on a regular basis and ones who seldom place orders. For example, the infrequent customers can include parties and get-together, celebrations of special occasions and other on-demand basis. The more frequent customer types include office lunches, school lunches, college lunches, hospital, other government sector canteen lunches and dinners. The demand from the regular type customers are more or less stable and have same type of demand for a long period of time (Garnier and Gasse, 2001). 2.2 The following table indentifies the major and minor customer types Source: (Author’s Creation) 2.3 Market analysis of the major and minor type of customers Source: (Griffith and Dorsman, 2008) Projected growth of the market segment Market Analysis       Year 1 Year 2 Year 3 Year 4 Year 5    Potential Customers Growth                   Major customer types 2% 2% 2% 2% 2% 2%    Minor customer types 14% 2% 14% 16% 18% 20%    Total 16.00% 4% 16% 18% 20% 22%    Source: (Author’s Creation) 2.4 Promotion strategy Sumptuous Catering Service is a non profit organisation so the promotion strategy will be designed keeping in mind the cost involved in promotional campaigns. The promotional strategy will be a low cost, low visibility programme at least for the first year. A number of non profit organisations like the NGO and self help groups will be roped in using the word of mouth strategy and the email campaigns (Griffith and Dorsman, 2008). The self h elp groups and the NGO are linked to various governmental and nongovernmental

Quationair on Airtel Broadband Customer Satisfaction Essay Example for Free

Quationair on Airtel Broadband Customer Satisfaction Essay QUESTIONNAIRE BASED ON CUSTOMER SATISFACTION NAME OF THE ORGANISATION:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ADDRESS / OFFICE (1) .†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ BRANCH OFFICE / HO .†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.( INDIA / ABROAD) CONTACT NO. (S).. (1) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ (2) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ INFORMATION COLLECTED FROM †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ DESIGNATION/ E-MAIL ID †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ NO. OF INTERNET USERS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ HOURS OF USAGE PER DAY. * * ABOUT YOUR ORGANISATION SYSTEM ADMINISTRATOR†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. IT MANAGER †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. Overall, how do you feel about your experience with BHARTI as your Internet Service Provider? Excellent[ ] Very Good[ ] Good[ ] Fair[ ] Poor[ ] 2. Rate the following aspects of your internet connection from BHARTI ExcellentVery GoodGoodFairPoor Reliability[ ][ ][ ][ ][ ] Speed[ ][ ][ ][ ][ ] Busy signals[ ][ ][ ][ ][ ] Disconnects[ ][ ][ ][ ][ ] 3 In speaking with your support representative, how would you rate the following as friendly, as professionalism or as in interested in solving your problem? a. Friendly As friendly as I expected[ ] Friendly[ ] Average[ ] Less friendly than I expected[ ] Unfriendly[ ] N/A[ ] b. Professionalism As professional as I expected[ ] Professional[ ] Neither professional nor unprofessional[ ] Less professional than I expected[ ] Unprofessional[ ] c. Interest in solving your problem As interested as I expected[ ] Very interested[ ] Interested[ ] Neither interested nor uninterested[ ] Uninterested[ ] 4.When solving your problem, how would you rate the information provided? Extremely well presented and understandable [ ] Well presented and understandable [ ] Sufficient to solve the problem [ ] Difficult to understand [ ] Extremely difficult to understand [ ] N/A [ ] 5. Understanding of the problem Very satisfied that my problem was understood[ ] Somewhat satisfied that my problem was understood[ ] Unsure that my problem was understood[ ] My problem was not understood [ ] Did not have the ability to solve my problem [ ] 6. Was your problem solved on this call? Yes[ ] No[ ] Do not remember[ ] Other ___________________________________ 7. If your answer to the previous question was no, why? The problem was caused by a piece of software other than Bharti software. [ ] The problem was due to a network or server outage.[ ] The problem was with my system or phone lines. [ ] I got transferred to someone who could fix my problem. [ ] I got frustrated and decided it was not worth fixing my Problem. [ ] The rep lacked the knowledge to resolve the problems With my Bharti software and connection correctly. [ ] Other ___________________________________ 8. If you needed to contact Bharti’s technical support again and were given the option to speak with this representative, would you? Yes[ ] No[ ] Undecided[ ] 9. How would you rate Bharti technical support as compared to that of other companies? Much better than other companies’ technical support.[ ] Better than other companies’ technical support.[ ] About the same quality as other companies technical support.[ ] Worse than other companies’ technical support.[ ] Much worse than other companies’ technical support.[ ] I have never contacted another company for technical support.[ ] N/A[ ]

Write a brief humorous essay on the director Essay Example for Free

Write a brief humorous essay on the director Essay Write a brief humorous essay on the directors take of a modern production of a chosen scene in Romeo and Juliet Romeo and Juliet, Act 1, Scene 5 No, no, no and NO! I was beginning to get exasperated. The actors I had selected for my production of William Shakespeares Romeo and Juliet were, how should I put it kindly? , dim and untalented. We were rehearsing one of the most important scenes of the play, the scene where Romeo and Juliet first meet. The scene where they fall in love, the whole play revolved around this scene, and this bunch of amateurs was ruining it. Look Megan, I said to my Juliet, you have to put some feeling into this, acting is about much more than just reciting the lines. You have to imagine that YOU are Juliet. You are a fourteen-year-old girl being approached by a handsome boy. You have to SHOW the audience that you arent sure how to react to his advances. Be coy, sweet and innocent. But you also have to be witty. Do you understand, darling? I felt as if I was talking to a toddler. I think so, said Megan. Okay, lets try it one more time. Places everyone! Act 1, scene 5, Action! I yelled. We tried it again, Megans tone had improved, but I suspected that she didnt have a clue what any of what she was saying meant, and her movements were awful. Whilst Mark, my Romeo, was actually doing okay. I guess miracles do happen. Yes that was much better, sweeties! I screamed But, Mark, darling, you arent confident enough, you have to be a smooth operator, youre a charmer, and you know that sooner or later this young lady will fall for your charm and wit. What charm and wit? This boy couldnt charm a teapot, let alone a young girl! I thought to myself. Once more! Action! My throat was getting sore from yelling so much. Being a director isnt easy, you know, its not all about doing lunch, and all that. But I love it, so I persisted. That was dreadful, simply dreadful! Juliet when you say I grabbed the nearest script Good pilgrim, you do wrong your hands too much, its meant to be witty. By this remark you show us that you are intelligent and that youve caught onto Romeos metaphor. But you still arent sure about him, you are flattered to be approached, but still wary of this guy you know nothing about. You are quite happy touching his hand, but dont want to go further, so you play hard to get! And Romeo, you have to be persistent, even a little aggressive. You touch her hand, but Megan, you pull away, but Mark you go for her hand again, and even try to kiss her after: Have not saints lips, and holy palmers too? so Megan, you dodge his kiss and quickly make up an excuse. Are we clear? Okay, again. Action! They were doing better, but still not good enough. I was beginning to get a headache. Juliet, when Romeo touches your hand you turn away, but Romeo as I said before, you persist. My headache was getting worse, it is pure torture seeing a Shakespeare masterpiece being acted as they were acting it. Last time. And get it right, please. Action! They were getting worse and worse, but Id had enough for the day. Oh well, maybe we still had time to recast.

Factors affecting customer perception of Nestle in Pakistan

Factors affecting customer perception of Nestle in Pakistan Research Paradigm: My research is qualitative as well as quantitative. The major portion of the research is qualitative as most of the data is non-numeric, used in theory building, having small sample size and the results are not generalized. The assessment of income levels are covered under quantitative paradigm. Basic information is qualitative in nature but I have operationalised all the variables to measure them quantitatively. I have measured the scores using nominal and ordinal scales. E.g. for measuring the scores of customer perception i have used the Likert scale where score ranges from 1, indicating strongly disagree , to 5, very strongly agree. Therefore in mine research both approaches are moving side by side. My research is deductive as i have stated the problem statement initially and then have broken down the statement into parts research questions. i selected the sample size of 18 and have made a sampling framework and questionnaire, collected the data and analyzed it using SPSS and qualitative methods and have made conclusions. It is interpretive research as i have taken samples data and then interpret it according to peoples thinking, knowledge and preferences, this suggest more flexible approach to data collection. The research is non-experimental as i did not focus on the control or focus group. i have conducted the research for existing group i.e. Social Economic Classes. The survey is conducted in natural setting the sampling technique is the non probability sampling technique , and i have used convenience and quota sampling for this purpose ( see figure 1) The research is mixture of descriptive and exploratory research as it describes the factors affecting customer perception and exploratory as measures the magnitude and direction of relations between variables. The Research Objective This research is significant for Nestle as they can judge the perception of their customers and to judge how customer respond when company launches new variant, nestle can use it for analyzing the acceptability of iron added milk. It can also analyze the product life cycle stages and can make defensive strategies to maintain its position as a market leader like nestle this study is useful for any packaged milk company as it can use it for competitor analysis. Furthermore, any company who want to launch iron added milk in the market can use it for checking customer response and perception of customers. i will analyze the factors that make up customers perception; companies can work on those factors to make their products differentiated from the market. Data Preparation, Reduction and transformation: The purpose of this study is to analyze the factors that affect customer perception leading towards purchase decision about Nestle Milkpak with Iron. We extracted some factors from literature review and used those factors in building questionnaire. The extracted factors are customer knowledge, quality, availability, price, promotion, packaging and positioning. These factors lead to customer perception which ultimately leads to the purchase decision of Milkpak with Iron. Each factor is used in multiple questions in order to extract result from different dimensions. For instance, customer perception is operationalised through questions 9 and 14 of the questionnaire. (See questionnaire in Appendix) Coneceptual Framework Detailed Framework Customer Perception Customer Sophistication Customer Knowledge Importance of Iron for body Milkpak Iron Brand Image Quality Packaging Purchase Decision Milk Benefits Promotion The independent variables are; Promotion, Packaging, Quality, Brand, Importance of Iron for body, Customer Sophistication, Benefits, Milk, Customer Knowledge, Milkpak. These variables can affect the level of intensity in the dependent variable Perception which ultimately leads towards another dependent variable i.e. Purchase Decision. The above variables are operationalized through questionnaire using different scales. The summary of operationalization is given below: Factors Question Numbers Operationalization Tools (Scales) Functionality Q14 Ordinal scale Price Q10 Ordinal scale Packaging Q11 Ordinal Scale Availability Q13 Ordinal Scale Benefits Q9 Ordinal Scale Brand recall Q4, Q5,Q6 Nominal Scale Milk and Milkpak usage Q2, Q3,Q7,Q8 Nominal Scale Purchase Q1, Q13 Nominal Scale For data collection i have approached members from three SECs (Socio-Economic Classes) who use milkpak with iron. i divided my samples in two age groups the young one between age of 16 to 30 and the aged group ranging from 30 to 45. The rationale behind selection of these two groups is their influence on Purchase decision. i approached individuals using milkpak with iron. The questionnaire i prepared contained the nominal and ordinal scales. Initial questions of questionnaire are about the usage, purchase pattern and brand recall. The scale used for this purpose is the nominal scale. The last consists of the question which is measured by Ordinal Scale. Analysis: i have made descriptive stats for analysis in the beginning .In the initial questions i have calculated the central tendency and frequencies to find how Milkpak with iron is positioned as well as to find purchase intention and retention level of its users. For the second half of our report i have used inferential statistics. i have stated our null and alternative hypothesis. Then i checked the level of significance and found the correlation between customer perception and individual factors which make up customer perception. (See our data sheet in annexure) Descriptive Statistics: My first question in survey is about the retail outlet. The rationale for including this question is that i can analyze from which SEC (A, B or C) and age group, the customer belongs. It can help companies to give better understanding from where the target market shops. Companies can apply better promotional techniques on those outlets to have a competitive edge. From the data given below i observed that my target market purchase milk from departmental and general stores. Purchase Frequency Percent Valid Percent Cumulative Percent Valid Departmental Store 5 27.8 27.8 27.8 Super Market 3 16.7 16.7 44.4 General Store 5 27.8 27.8 72.2 Retail Store 1 5.6 5.6 77.8 Pharmacy 4 22.2 22.2 100.0 Total 18 100.0 100.0 Second and third question is about the average consumption of packaged milk and Milkpak consumption. These questions help the company to make distribution strategies according to the demand of SKUs Statistics consumption Consumption Of Milkpak N Valid 18 18 Missing 0 0 Mean 3.6111 2.6667 Consumption of Packaged Milk Frequency Percent Valid Percent Cumulative Percent Valid 1 Liter 4 22.2 22.2 22.2 1.5 Liter 3 16.7 16.7 38.9 2 Liters 7 38.9 38.9 77.8 Any other 4 22.2 22.2 100.0 Total 18 100.0 100.0 Consumption of Milkpak Frequency Percent Valid Percent Cumulative Percent Valid 1/2 Liters 5 27.8 27.8 27.8 1 Liter 6 33.3 33.3 61.1 2 Liters 4 22.2 22.2 83.3 Any other 3 16.7 16.7 100.0 Total 18 100.0 100.0 From the above data i concluded that the average consumption of packaged milk is 3.6 and average consumption of Milkpak with iron is 2.66. Demand for packaged milk SKU is more for 2Liters pack and demand for 1Liter Milkpak pack is more than other SKUs. Question number 4, 5 and 6 are designed to test brand recall and evaluation of advertising campaigns of MilkPak with Iron compared to other brands. Question number 4 evaluates the likability of Ads of milkpak as compared to other brands, fifth question evaluates the add frequency and question number 6 evaluates brand recall. Likability of Ads: Frequency Percent Valid Percent Cumulative Percent Valid Olpers 11 61.1 61.1 61.1 Good Milk 1 5.6 5.6 66.7 Nestle Milkpak With iron 5 27.8 27.8 94.4 Any Other 1 5.6 5.6 100.0 Total 18 100.0 100.0 Frequency of Ads Frequency Percent Valid Percent Cumulative Percent Valid Hala 1 5.6 5.6 5.6 Haleeb 1 5.6 5.6 11.1 Olpers 10 55.6 55.6 66.7 Good Milk 1 5.6 5.6 72.2 Nestle Milkpak With iron 4 22.2 22.2 94.4 Any Other 1 5.6 5.6 100.0 Total 18 100.0 100.0 Brand Recall Frequency Percent Valid Percent Cumulative Percent Valid Today 1 5.6 5.6 5.6 Within Last 7 Days 9 50.0 50.0 55.6 Within this Month 4 22.2 22.2 77.8 More than a month Ago 4 22.2 22.2 100.0 Total 18 100.0 100.0 From the above data i have analyzed that the likeability, Recall and Ad frequency of Nestle milkpak with iron is less than Olpers which is the direct competitor of Milkpak, but is more than other brands in the market. According to the table of brand Recall more than 50% of the respondents have seen the ad in the week the response is taken. Question 7 and 8 measure the usage of Milkpak compared to other brands. Question number 8 is more specific it measures the how many people use milkpak for other uses like for making desserts more than other brands Usage of MilkPak as compared to other brands Frequency Percent Valid Percent Cumulative Percent Valid Olpers 7 38.9 38.9 38.9 Good Milk 1 5.6 5.6 44.4 Nestle Milkpak With iron 8 44.4 44.4 88.9 Any Other 2 11.1 11.1 100.0 Total 18 100.0 100.0 Usage of Milkpak for alternative purposes Frequency Percent Valid Percent Cumulative Percent Valid Haleeb 2 11.1 11.1 11.1 Olpers 4 22.2 22.2 33.3 Candia 1 5.6 5.6 38.9 Gourmet 1 5.6 5.6 44.4 Nurpur 1 5.6 5.6 50.0 Nestle Milkpak With iron 7 38.9 38.9 88.9 Any Other 2 11.1 11.1 100.0 Total 18 100.0 100.0 From the data and charts given above i have inferred that people use Milkpak more than other brands either for dessert making or for taking milk. Frequency of Milkpak is more than other brands in both cases. Question 13 is about the purchase intention, recommendation and brand switching. For these questions yes is coded as 1, No as 2, dont know as 3. First table evaluates purchase intention. In this table 77% of the Respondents say that they will repurchase the brand. Second table describes that 72% of the Respondents will refer this brand to others. Third table describes the switching trend if respondents will not find this brand. This is alarming for the company that respondents may switch. Company should strive hard to increase its brand loyalty. Purchase Frequency Percent Valid Percent Cumulative Percent Valid 1 14 77.8 77.8 77.8 2 3 16.7 16.7 94.4 3 1 5.6 5.6 100.0 Total 18 100.0 100.0 Refer Frequency Percent Valid Percent Cumulative Percent Valid 1.00 13 72.2 72.2 72.2 2.00 3 16.7 16.7 88.9 3.00 2 11.1 11.1 100.0 Total 18 100.0 100.0 Switching Frequency Percent Valid Percent Cumulative Percent Valid 1.00 14 77.8 77.8 77.8 2.00 4 22.2 22.2 100.0 Total 18 100.0 100.0 Inferential Statistics: In this part i have found the correlation between customer perception and the factors which make up the customer perception. There are five factors which make up the customer perception which i have included in our research. These factors include functionality, price, promotion, availability and benefits. i have used SPSS for finding correlations. For interpretation two important aspects are magnitude and direction of correlation. Coefficient of correlation is the magnitude of correlation and sign of coefficient of correlation determines the direction of correlation. Method of Correlation and coefficient of correlation: my data is not normally distributed so i will use Kendalls tau-b Correlation coefficients range in value from -1 (a perfect negative relationship) and +1 (a perfect positive relationship). A value of 0 indicates no linear relationship Test of Significance: If the relationship is known in advance i can use one tailed but here i dont know the relation in advance so i will use two tailed Probabilities. Flag significant correlations: Correlation coefficients significant at the 0.05 level are identified with a single asterisk, and those significant at the 0.01 level are identified with two asterisks. The data sheet is given below. In this sheet i have included customer perception and factors affecting customer perception. Hypothesis Statement 1: H0 (Null Hypothesis): There is no relationship between customer perception and functionality. H1 (Alternative Hypothesis): There is a relationship between Customer Perception and Functionality. Nonparametric Correlations Functionality and perception: Functionality Perception Kendalls tau_b Functionality Correlation Coefficient 1.000 .431(*) Sig. (2-tailed) . .018 N 18 18 Perception Correlation Coefficient .431(*) 1.000 Sig. (2-tailed) .018 . N 18 18 * Correlation is significant at the 0.05 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between functionality and customer perception is 0.431 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them which shows, as Functionality increases perception gets strong Significance: The significance level i defined was 0.05 and table shows the significance level of 0.018 which is less than 0.05 so i will reject our null hypothesis and will say that there is a positive relationship between Functionality and Perception. Hypothesis Statement 2: H0 (Null Hypothesis): There is no relationship between Customer Perception and Price. H1 (Alternative Hypothesis): There is relationship between customer perception and price Nonparametric Correlations Price and perception: Perception Price Kendalls tau_b Perception Correlation Coefficient 1.000 .628(**) Sig. (2-tailed) . .000 N 18 18 Price Correlation Coefficient .628(**) 1.000 Sig. (2-tailed) .000 . N 18 18 ** Correlation is significant at the 0.01 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between price and customer perception is 0.628 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. As price increases people perceive, its quality is getting better. Significance: The significance level i defined was 0.01 and table shows the significance level of 0.00 which is less than 0.01 so i will reject my null hypothesis and will say that there is a positive correlation between Price and Perception. Price of Milkpak plays important role in its perception and positioning. Hypothesis Statement 3: H0 (Null Hypothesis): There is no a relationship between Customer Perception and Promotion. H1 (Alternative Hypothesis): There is a relationship between customer perception and promotion. Nonparametric Correlations Promotion and perception: Perception Promotion Kendalls tau_b Perception Correlation Coefficient 1.000 .415(*) Sig. (2-tailed) . .026 N 18 18 Promotion Correlation Coefficient .415(*) 1.000 Sig. (2-tailed) .026 . N 18 18 * Correlation is significant at the 0.05 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between promotion and customer perception is 0.415 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. As promotion increases perception of people get better. Significance: The significance level i defined was 0.05 and table shows the significance level of 0.026 which is less than 0.05 so i will reject our null hypothesis and will say that there is a positive correlation between Promotion and Perception. Hypothesis Statement 4: H0 (Null Hypothesis): There is no relationship between Customer Perception and availability. H1 (Alternative Hypothesis): There is a relationship between customer perception and availability. Nonparametric Correlations Availability and perception: Perception Availability Perception Kendalls tau_b Correlation 1 .572(*) .013 N 18 18 Availibility Kendalls tau_b Correlation .572(*) 1 Sig. (2-tailed) .013 N 18 18 * Correlation is significant at the 0.05 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between availability and customer perception is 0.572 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. People perceive it as a good brand if its available in their locality or they find it on the stores from where they shop Significance: The significance level i defined was 0.05 and table shows the significance level of 0.013 which is less than 0.05 so i will reject my null hypothesis and will say that there is a positive correlation between availability and Perception. Hypothesis Statement 5: H0 (Null Hypothesis): There is no relationship between customer perception and Benefits. H1 (Alternative Hypothesis): There is a relationship between customer perception and benifits. Nonparametric Correlations Benefits and perception: Perception Benefits Kendalls tau_b Perception Correlation Coefficient 1.000 .669(**) Sig. (2-tailed) . .000 N 18 18 Benefits Correlation Coefficient .669(**) 1.000 Sig. (2-tailed) .000 . N 18 18 ** Correlation is significant at the 0.01 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between benefits and customer perception is 0.669 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. As there are more benefits people perceive it as a better product. Significance: The significance level i defined was 0.01 and table shows the significance level of 0.00 which is less than 0.01 so i will reject our null hypothesis and will say that there is a positive correlation between Benefits and Perception. Findings This research is significant for Nestle as they can judge the perception of their customers. Data analysis has given outputs for the factors that were extracted from literature review and then measured through questionnaires. Following results are inferred from the data analysis: Mostly purchases are made from the departmental and general store. Mostly selling SKU of Milkpak is 1 liter while the average consumption of milk per day is 2 liters for most of the respondents. Most of the people like Olpers ad while Milkpaks ad likeability is at 2nd rank. The people, who are not a regular user of Milkpak, prefer Milkpak for desserts. The most important factor among all the independent factors that effect customer perception is Milkpak Benefits. Most of the respondents say that they will repurchase the brand. Most of the respondents say that they will refer this brand further to others. Most of the people are likely to switch in case of Milkpak unavailability. Explanation and Reflection The findings are based upon the following extracted facts: Most of the respondents buy Milkpak from departmental and general store which reflects that Nestle must give special attention to the availability of Milkpak in such stores. The mean usage of milk is 3.6 in which the consumption of Milkpak is 2.6. The average use of milk per day is 2 liters in which 1 liter is of Milkpak. The usage behaviour of Milkpak is 44.4% with frequency 8 as compared to Olpers (38.9% and 7 respectively). Milkpaks ad likeability is 27.8% with frequency of 5 (among respondents) as compared to Olpers likeability and frequency i.e. 61.1 and 11 respectively. The advertisement ratio of Milkpak is 22.2% with frequency 4 as compared to Olpers i.e. 55.6% and 10 respectively. Olpers, stepped into the market by launching a massive campaign featuring some of the biggest stars in Pakistan. Billboards went up at key locations in the major cities, and soon the brand had become a voice above the media clutter-a voice that differentiated Olpers brand from the others. This heavy media campaigning has led Olpers to position it strongly in the minds of customers and to grab market share within few years and is now the biggest competitors of Milkpak. Milkpak must take this position and promotion factor into account in order to retain its customers. 77% of the Respondents say that they will repurchase the brand which shows customer satisfaction and trust towards Milkpak. 72% respondents are willing to refer Milkpak to others which shows high recommendation rate and is beneficial for Milkpak. The only alarming statistics in purchase factor is its loyalty measure and intension to switch to other brands. 77% of the respondents are of the view that they will switch to other brand in case of unavailability. This vulnerability shows the lack of customer loyalty towards Milkpak and importance of distribution network for packaged milk brands. This problem can be coped by introducing customer loyality programs and better positioning strategies. Relationship of Factors with Customer Perception The magnitude of our all independent variables i.e. functionality, price, promotion, availability and benifits is 0.431, 0.628, 0.415, 0.572 and 0.669 respectively. The correlation range of all the factors with customer perception is moderate. The maximum magnitude is of benefits (0.669) which shows that the perception is affected through benefits the most. For instance, Milkpaks taste, purity, density and nutrition are the factors which the respondents prefer when they have to make decision about Milk and the data shows that most of the respondents are of the opinion that Milkpak provide all of these factors. The minimum magnitude is of promotion (0.415) which shows that Milkpaks advertisement is not that creative. They have to increase their promotional budget in order to position themselves more strongly as compared to the other brands. For instance, Olpers spend a lot on Below the Line (BTL) promotional activities for example, activities like reaching out to the different locations in various cities and having the housewives participate in learning and showcasing milk-based recipes which intends to create and maintain loyalty amongst the brands users. Milkpak must also adopt such promotional activites instead of traditional TV campaigning in order to increase the customer perception and loyalty regarding Nestle Milkpak brand. Limitations and Mistakes Following are the limitations of my report. Time Span People are reluctant to respond Access to data Cost (Paid Articles) Generalizability Lack of Expertise As it is a pilot study and I am not expert, i did not have idea that how i will relate the proposal with the original findings, i found number of lacking in my proposal, so to make it perfect, i had to make some changes in our research questions, conceptual framework and hypothesis as well and finally with come up with this report.

Adventures of Huck in Mark Twains The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Adventures of Huckleberry Finn The Adventures of Huckleberry Finn, is based on a young boy's coming of age in Missouri of the mid-1800s. This story depicts many serious issues that occur on the "dry land of civilization" better known as society. As these somber events following the Civil War are told through the young eyes of Huckleberry Finn, he unknowingly develops morally from both the conforming and non-conforming influences surrounding him on his journey to freedom. Huck's moral evolution begins before he ever sets foot on the raft down the Mississippi. His mother has died, and his father is constantly in a drunken state. Huck grows up following his own rules until he moves in with the Widow Douglas and her sister, Miss Watson. Together, the women attempt to civilize Huck by making him attend school, study religion, and act in a way the women find socially acceptable. However, Huck's free-spirited soul keeps him from joining the constraining and lonely life the two women have in store for him. The freedom Huck seeks in Tom Sawyer's gang is nothing more than romantic child's-play. Raiding a caravan of Arabs really means terrorizing young children on a Sunday school picnic, and the stolen "joolry" is nothing more than turnips or rocks. Huck is disappointed that the adventures Tom promises are not real and so, along with the other members, he resigns from the gang. Still, he ignorantly assumes that Tom is superior to him because of his more suitable family background and fascination with Romantic literature (Twain). Pap and "the kidnapping" play another big role in Huck's moral development. Pap is completely antisocial and wishes to undo all of the civilizing effects that the Widow and Miss Watson have attempted to instill in him. However, Pap does not symbolize freedom; he promotes drunkenness, prejudice, and abuse. Huck escapes the cabin to search for the freedom he yearns for. It is after he escapes to Jackson Island that he meets the most i nfluential character of the novel, Jim. After conversing, Huck learns things about the runaway slave that he had never been aware of. Jim has a family, dreams, and talents such as knowing "all kinds of signs about the future," people's personalities, and weather forecasting (Twain 69).

The Power Struggle at the Occidental Child Development Essay -- Ethnog

The Power Struggle at the Occidental Child Development I have conducted ethnographic research at the Occidental Child Development Center where I have spent many hours participating and observing with the children of the center. I am not an outsider to this center, because I have been working with this particular bunch of children for a year, so I am well accepted when I asked to join in the games with the children. The center has a total 45 preschool students aging from 2-5 years old and seven staff members and five student workers. Throughout my research the director, teachers, and my fellow student workers accompanied me at all times, however I have not included all 45 children and all eight staff members. I have narrowed my research and included observations where children practice more power over other children, an example of personal agency, and an example of the family oriented atmosphere. To protect the anonymity of the children I have observed I have labeled the children according to their classroom and sex. In the following ethnography I refer to the Hungry Caterpillars, the Busy Bees, and the Terrific Tigers. The school is broken down into three classrooms according to the child’s age and skills. The two year-olds are the Hungry Caterpillars (HC), the three year-olds are the Busy Bees (BB), and the four year-olds are the Terrific Tigers (TT). The children are aware of their classroom names and often refer to them when addressing others or themselves. I must make a note that some of the children are held back because they lack certain skills they need before they can move onto the next classroom so I have also included the age of the children to clarify for the reader. One might think that this affe... ...ing to the Western notion that marks children as incompetent adults. I believe it would be valuable for ethnographers to use feminist methodologies to help redefine this Western notion of childhood, and give the children a chance to speak for themselves. References Chin, Elizabeth. Feminist Theory and the Ethnography of Children’s Worlds: Barbie in New Haven, Connecticut. Gailey, Christine Ward. â€Å"Feminist Methods† Ch. 6 in Bernard, H. Russell Ed. Handbook of Methods In Cultural Anthropology. London: A Division of Sage Pub, Inc. Leavitt, Robin. Power and Emotion in Toddler-Infant Day Care. Albany: State University of New York Press. 1994. Rosaldo, Michelle Zimbalist, â€Å"Woman, Culture, and Society: A Theoretical Overview†, in Lamphere, Louise & Rosaldo, Michelle Zimbalist, Ed. Woman, Culture, and Society. Stanford CA: Stanford University Press. 1974.

Christopher Columbus :: Christopher Columbus Essays

Christopher Columbus is the most well known explorer by most school age children. When children are young, teachers tell them that Columbus was a very good person, a hero even. To be politically correct though, Christopher Columbus brought death and destruction with him to the Americas. He stole, killed, and tortured the natives. Christopher Columbus was not a true explorer, but he was a conqueror of people.   Ã‚  Ã‚  Ã‚  Ã‚  When Christopher Columbus set out on his voyage (August 3rd, 1492) to find a new route to the Indies there was no way that he could know that it would turn out the way it did. When he landed at the Caribbean Islands (October 12th, 1492), the people there were scared, but still friendly toward him. This next quote is from Columbus’ journal: â€Å"As I saw that they were very friendly to us, and perceived that they could be much more easily converted to our holy faith by gentle means than by force, Weapons they have none, nor are acquainted with them, for I showed them swords which they grasped by the blades, and cut themselves through ignorance, But they seemed on the whole to me, to be a very poor people. They all go completely naked, even the women. I was very attentive to them, and strove to learn if they had any gold. Seeing some of them with little bits of this metal hanging at their noses† As you can see it was very easy for Columbus to take the m over and treat them badly because they had no protection. That is a good example to show how cruel Columbus could act toward people he knew couldn’t fight back. This is one proof of Christopher Columbus being a conqueror.   Ã‚  Ã‚  Ã‚  Ã‚  In the movie we watched in class, it told us how Columbus was just out to get gold and riches. He ordered the natives to proclaim him governor of the lands. Since he was governor he made a law that said the natives had to bring him one bag of gold dust every three months. If they did not give him this gold (simply because their wasn’t that much gold on the islands) he would order to have their hands cut off, and they would bleed to death. If they escaped, then he would hunt them down with dogs. Christopher Columbus also ordered his men to hang and burn some natives that wouldn’t do exactly as he told them.

Identity in Literature Essay

â€Å"You are not your job; you’re not how much money you have in the bank. You are not the car you drive. You’re not the contents of your wallet. You are not your fucking khakis. You are all singing, all dancing crap of the world. † In this excerpt from the book Fight Club by Chuck Palahniuk, the main character screams this at the group of men standing in front of him while laying down the rules before the first fight of the night. This repetitive and forceful series of statements is directly challenging exactly what the men have always assumed they hold dear and they above all else know: their identities. Identity can be discussed and addressed in many different ways in many diverse media outlets. In the following analyzed and critiqued essays by Bruno Bettelheim, Raymond Carver, and Jorge Luis Borges respectively: the theme of identity is conferred by the phases of establishment, alteration, uncertainty, and realization. The first essay to be analyzed is Bruno Bettelheim’s. In the essay â€Å"The Introduction to the Uses of Enchantment† by Bruno Bettelheim, the writer and psychologist discusses the number of functions that traditional and folk fairy tales can and have served. He says in this work that fairy tales are crucial to children and their development because they encourage the development of the children’s identity. In a direct excerpt from his essay, this is directly addressed. Communicating in a manner which reaches the uneducated mind of the child as well as that of the sophisticated adult . . . airy tales carry important messages to the conscious, the preconscious, and the unconscious mind, on whatever level each is functioning at the time. By dealing with universal human problems, particularly those which preoccupy a child’s mind, these stories speak to his budding ego and encourage its development, while at the same time relieving preconscious and unconscious pressures† (235). Here, the author describes how the fairy tales in question have been able to aide in the development of children’s psychological workings and, in turn, the establishment of the understanding of their self-identity. This is quite easily understood in remembrance of the fairy tale of Little Red Riding Hood, which warns young boys and girls to avoid strangers as well as be extremely cautious when traveling alone. Fairy tales teach children that â€Å"struggle against severe difficulties in life is unavoidable† (237). Besides the reading of fairy tales, every day experience also leads to the change in associative identity. In Raymond Carter’s â€Å"Cathedral†, there is a very subtle yet directly significant change in identity and understanding within the main character. The main character is a very assumptive man with very little more to say on a subject other than he likes or doesn’t like it, almost as if he doesn’t really care. When the blind friend named Robert of his wife visits, his entire perspective is changed. At the end, the line, â€Å"My eyes were still closed. I was in my house. I knew that. But I didn’t feel like I was inside anything† (126), the main character experiences Robert’s world of seeing things without actually seeing; metaphorically, his eyes were opened while they were closed. The main character can now suddenly understand that all his preconceived assumptions and notions were just stereotypes when, in reality, they life of the blind man might even be more fulfilling than that of those who can see normally. This essay is showing the alteration in identity within the main character because suddenly, he is open to the idea that Robert is nothing that he assumed and is truly someone to revere and look up to. This changes his identity because one’s mindset is directly related to the identity that one has. Another type of identity change occurs within the next essay. While there are two specific selected works by Jorge Luis Borges that are closely associated with identity, the first to be discussed will be â€Å"The Circular Ruins. † In this essay, the author writes of a magician creating the perfect son within his mind and dreaming him into a type of existence separate from the waking life of the magician himself. In the end, he experiences something that changes his entire life and perspective of things. â€Å"He recalled that, of all the creatures of the world, fire was the only one that knew his son was a phantom . . . ut then he knew that death was coming to crown his old age and absolve him of his labors. He walked into the shreds of flame. But they did not bite his flesh; they caressed him and engulfed him without heat or combustion. With relief, with humiliation, with terror, he understood that he too was a mere appearance, dreamt by another† (49 and 50). This is a definite change in the magician’s identity and the perfect representation of a revision to a previous identity. His encounter with the fire shows that he is actually a dream himself, not his â€Å"son. This is a change in identity because what he thought was a real life and existence his entire life was actually the dream of another person on a different plane from him. His realization to this fact allows an entire transformation of character and identity as he will begin the road to coping with his new-found knowledge. This is significant because it reinforces the fact that what one person thought they were their entire lives could actually all be challenged and defeated in one brief and exact moment. Another way of challenging the identity of a person is through a spiritual enlightenment that leads to further recognition of one’s self. In the second analyzed essay by Jorge Luis Borges, there is a somewhat similar but slightly altered message of identity. In â€Å"The Writing of the God,† the main character Tzinacan is tortured and starved by the conquistador Pedro de Alvarado. Tzinacan goes through a change of identity when he suddenly goes through a stage of enlightenment from being imprisoned and left to his own devices in a sandy prison. â€Å". . there occurred union with the deity; union with the universe. . . I saw a wheel of enormous height, which was not before my eyes, or behind them, or to the sides, but everywhere at once. This wheel was made of water, but also of fire, and although I could see its boundaries, it was infinite. It was made of all things that shall be, that are, and that have been, all intertwined, and I was one of the strands within that all-encompassing fabric. . . † (253). This direct excerpt shows Tzinacan’s sudden moment of understanding and knowledge. Here, is an abrupt recognition that he is not one man with one status or one purpose but is instead one with everything and nothing at once. His acknowledgment that he is linked with all things but without all those other things and parts to the universe, he ceases to exist at all. This is an example of an alteration to identity because Tzinacan goes from being a high and mighty priest who was captured and tortured to simply another thread in universal web of occurrences with each creature created by a higher being. Identity is how we as human beings associate or disassociate ourselves with others. We find our own identity from life experiences and distinguish that identity from the pressures of society when compared to one’s own strength of will. A young woman may dissipate her identity by the men she is involved with, or the young man might engorge his identity by the job promotion he just received and the luxurious cars he drives. These identities are ever-changing and expansive, within our own minds and within the population of history. From the fairy tales we are read as children to eye-opening events in our late-adulthood, each happenstance of personality or value helps shape who we are and who we portray ourselves to be.

Marketing Case – Buick Motors

As mentioned above, the average age of a Buick buyer in the early to mid sass's was in their early seventies. This was compared to the average age of 52 for a new car buyer in general. In 2008, Buick sold Just over 137,000 new cars for only a 4. 6% share of overall GM sales and only a 1. 04% market share In the united States. Advertising was almost non-existent. Buck's idea of branding through corporate sponsorship of sporting events was to sponsor the Buick Open Golf Tournament. Golf Is not exactly geared towards a younger audience. Doesn't mean that the younger audience will buy into the message and be converted.There has to be a legitimate reason for a young audience to be attracted to the product and not Just because advertisers and marketers say you should. The main issue facing Buick was that they had a fleet of old looking cars that were not nearly as stylish as other luxury cars in similar segments. Management made a clear decision to market its class of automobiles to a youn g â€Å"urban† crowd in major cities with the hopes that if these urban trendsetters liked what they saw and began to purchase Buick, this would have a ripple effect into the mainstream market and would increase demand for Buick products across the board.This strategy was pursued by customizing and detailing Buick Lucent's with larger wheels, upgraded sound systems and detailing packages that catered to this younger urban buyer. The main problems with this strategy were threefold. The first problem highlighted in the case which I agree with is that management came across as insincere and out of touch. The media panel brought in by Buick commented that management â€Å"showed a disconnect between the brand and its target audience† and that â€Å"Buick idea of urban seems a bit old fashioned†.Take for example Buick using Tiger Woods to remote Buick cars. As a part of Tiger's sponsorship deal with Buick, I would believe that he may own a Buick or two but I also bel ieve that Tiger's car of choice is not a Buick! The second problem with this strategy was that by attempting to target a young urban audience, Buick risked alienating its core consumer which was an elderly suburbanite who didn't have the first clue what â€Å"urban† was. If Buick customer base was alienated, that could mean the end of the brand.The third issue that I see with the strategy is a touchy one because it's a touchy subject and that is he issue of racism. When a predominantly Caucasian management team and brand attempt to target a Hispanic and African American audience, if they are perceived as not being genuine or sincere, management could face whispers of racism and an anti-Buick backlash could easily taint and destroy the brand. Solutions In order to support management's desire to attract a younger buyer, there has to be substance behind the marketing and advertising blitz.Management has to seriously review the existing cars in the Buick brand and determine what young buyers are looking for in a luxury sedan. Once these consumer wants are identified, management must cater to them and design a younger looking class of cars with a level of luxury, quality, options, performance and price point that rivals or beats its competition within the class. Strong marketing campaigns can trigger consumer demand for only so long with smoke and mirrors. At the end of the day, the product has to meet customer and price determine success.My personal observations of young car buyers are that certain aspects of a car are important to them. A sleek and sporty design is usually first and foremost. A car with regressive features like GAPS, MPH and Pod compatibility along with a high performance sound system resonate with young buyers as well. Of course young buyers don't usually have as much money as older buyers so price and affordability are important to a young buyer. In today's economy and society, young buyers are more conscious of going green and gas consu mption so the cars should be fuel efficient and exceed emissions standards.I also believe that Buick isn't ready to Jump into the â€Å"urban† market. While I do believe in marketing towards a younger audience, I'm not sure I would risk the brand on ailing to the urban market in the hopes that this will crossover to mainstream America. There are plenty of marketing opportunities that can target a younger audience in mainstream America. Today, movie theaters show ads prior to movies and as we all know, young people make up the largest share of movie goers.I like Buick strategy of displaying Buick outside of clubs, bars, trendy shops and restaurants. At this stage of their brand repositioning, any â€Å"buzz† about a Buick is great for the brand and to have it on the tips of people's tongues is the first step in hanging consumer perception that a Buick can be an option for a young buyer. I would also look to supplement traditional marketing strategies like print, TV, bil lboards and national campaigns with an internet and social media marketing strategy and campaign on Twitter and Backbone.Young consumers have a vast and important presence on these social media outlets. I would look to sever ties with the Golf sponsorship and Tiger Woods and either eliminate the use of celebrity endorsements altogether or revisit the celebrity spokesperson to be a more realistic Buick user. Any strategy to increase market share in the luxury segment must involve dealing with the strong presence that imports have. The main way that domestic cars can compete with imports is on price.Young buyers are also very focused on price especially if they are a first time car buyer or even a baby boomer looking to save money in a tight economy. Based on my problem cited above with young buyer perceptions of what a Buick is, it would seem that Buick would struggle to get potential young buyers into their showrooms to even test drive a Buick. As such I would consider providing inc entives o prospective buyers to come to a dealer and test drive a Buick. These could include cash payments or a reduction in price if they purchase a Buick.

Investigation into the Judgements of Slang

Whenever we open our mouths, judgements are made on our social class, intelligence and even personalities. These judgements are based on various speech elements, such as our accent, dialect, vocabulary and use of slang. It is the latter that this study is based on. The particular type of slang I intend to focus on has recently emerged alongside a new speech pattern known as Multi Ethnic Youth Dialect. (MEYD) My aim is to investigate whether there is a correlation between slang use and negative judgements made on the user. Secondly, as slang is frequently compared to Halliday's Anti-Language hypothesis, I intend to see if it can rationally be seen as such. I also wish to investigate whether specific lexical items a slang user deploys will affect the judgements. Much of the slang used takes origins from gang and drug culture and as a result my hypothesis is that if speakers use slang that holds its origins in these backgrounds, people are likely to extend the negative attributes that are assigned to gang members and drug users and thus label the speakers as violent drug users. I also hypothesise that users of slang will be judged more negatively than non-users of slang. Methodology In my study I will research the slang itself and the opinions people have on slang speakers. I will use recordings of slang speakers which I will analyse, and I shall conduct a survey to collect data on people's opinions. I have gathered four different recordings of youths speaking slang to varying degrees. I am aware that controlling extraneous variables will be difficult but I have attempted to do so by ensuring all speakers use non-standard English (evidenced by their universal use of glottal stops) and that all use either MEYD or Estuary English (EE). Though it would be preferable to have all speakers using MEYD I found that as slang is so deeply entwined with usage of this dialect I was not able to find speakers who used lesser amounts of slang in this dialect. I intend to give four questionnaires (one for each recording) to each participant. The questionnaire will list attributes and after the participant has heard each recording they will be asked to rate the speaker out of four for each attribute (for example, one attribute may be how aggressive the participant is, one would be not at all aggressive, whilst four would be very aggressive) Once I have collected my data, I shall analyse the speakers' language usage and the questionnaire results. I will look for a correlation between language and attributes assigned to speakers, in particular how negatively they are viewed in relation to their slang use. I am aware I cannot practically use as large a sample size as would be desirable, however, I shall take this into account when assessing my results. Analysis Multi Ethnic Youth Dialect (MEYD) In recent years, a dialect known as Multi Ethnic Youth Dialect has emerged. A wealth of research has already been conducted on this accent by such linguists as Sue Fox and David Britain. Though research has mostly been conducted into Multi-cultural London English (MLE) this is just one example of MEYD that is spread across different areas in the country. MEYD derives from multicultural diversity in inner city areas. Increased immigration in cities has lead to various forms of English merging. For the most part the predominant form of English is that spoken in Britain, but it is not uncommon to hear vocabulary that has derived from alternate forms such as the Jamaican Creole. The slang of MEYD derives from a variety of different dialects and creoles. Though I intend to focus on slang, there are several other notable features: An extremely rhythmic speech pattern deriving from West Indes' speech is typical. This rhythmic style of speaking is noticeable in speakers' use of plosives: For example the unvoiced dental fricative in â€Å"thing† being substituted with the voiceless dental plosive so that it is pronounced â€Å"ting†. Use of the glottal stop is also common, resulting from the influence of Estuary English of which the glottal stop is a defining element. These features are all used by speaker one when he says:- â€Å"you have a li*le (.) play area ting inni* where you can just go cotch† The â€Å"cotch† derives from the Jamaican Creole, the use of glottal stops are denoted by asterisks and â€Å"Thing† has been pronounced with the voiceless dental plosive reflecting the rhythmic features of MEYD. MEYD as Anti-Language In many ways, the use of MEYD by youths fits into the idea of anti-language developed by Halliday. In an anti-language words are used in an attempt to exclude people who are not members of the anti-language's discourse community. The dialect of some of my speakers fits well into the idea of anti-language. As Halliday's fourth requirement of an anti-language states the grammar of MEYD is virtually identical to the norm. Though there are some exceptions to the rule such as the second speaker's use of â€Å"you revved† instead of â€Å"you're revved† which derives from the Jamaican Creoles distinct pronoun use. However, the general rules of English grammar are for the most part entirely kept. Halliday's third rule dictates the main linguistic deviation in an anti-language is the lexis. This rule is followed by MEYD speakers and a great variety of lexis which does not adhere to common usage is displayed; for example the first speaker uses the term â€Å"cake† in place of â€Å"being looked for by police† though the word â€Å"cake† could be found in the dictionary, its definition would be entirely different from what the speaker uses it to mean. Halliday's suggestion is that an anti-language is born out of the speakers desire to distance themselves from accepted society. Though this would be difficult to prove of the speakers, it would be likely considering ideas of â€Å"youth rebellion† alongside the fact that most speakers of this form of slang are of the younger generation. Were MEYD to be considered an anti-language this would be hugely relevant to my study. As anti-language demonstrates a desire to be distanced from the norm, it is frequently linked with criminality and rebellious behaviour; this is not helped by the air of secrecy that surrounds anti-language making it difficult for non-users to understand. Lexis (Speaker 1/Very strong slang) The first speaker uses more slang words than any of the other speakers, for this reason, he can be seen as an example of very strong slang. However, to gain a full understanding of the slang he uses, it is necessary to examine the lexis he uses. The first non-standard word used is the concrete noun â€Å"crib†. The word originates from Northern America, initially meaning a â€Å"disreputable bar or brothel†. Since the mid nineteenth century amelioration has occurred and it is used simply to mean home. However, it is still mildly associated with criminality . The next word â€Å"innit†, is an abbreviation of â€Å"isn't it†. The word is not attached to a question but used as a filler or hedge that backs up as a rhetorical device. By using the term â€Å"innit† at the end of a sentence the speaker asks a rhetorical question. Though the question does not necessarily have to be answered it nonetheless seems to be intended to engage the receiver's attention. Though using the word, the receiver has directly been addressed and therefore brought further into the conversation. Despite its rhetorical advantages it is possible that from a prescriptivist point of view, the shortening may be perceived as a result of the speaker's laziness. The first speaker also uses the term â€Å"mans† which though not strictly lexical slang is nonetheless noteworthy. It is highly probable that the term â€Å"mans† derives from an overextension of the standard rules of pluralisation by people to whom English isn't 1st Language. The regular rules of pluralisation have been applied to the irregular plural â€Å"men†. Though the word â€Å"mans† would seem the most logical plural to apply it is grammatically incorrect as â€Å"men† is a plural group noun and thus it is highly likely judgements would be made on intelligence and education. The attributive adjective â€Å"hot† is used to mean â€Å"wanted by police†. The term has British origins and was initially used by thieves to describe stolen goods around the time of 1925. Broadening of the term has since occurred and not only objects but also people can be described as hot, this is demonstrated by the use of the adjective in reference to a person. It is not hard to see how the origins of the term may increase people's likelihood to assume criminality in the speaker. The word â€Å"cake† serves as a synonym to â€Å"hot†. It is also notable that through the speaker's use of slang he is unlikely to be viewed as well spoken and this may be judged to be of low intelligence. Alongside this, if we accept the suggestion of MEYD as a type of anti-language the speaker may be deemed as rebellious or associated with criminality. Lexis (Speaker 2/Strong slang) The second speaker does not use as much slang as the first; however it is still necessary to have a familiarity with the vocabulary he uses to gain a full understanding of his speech. He can for this reason be seen as an example of strong slang. He uses the verbal phrase â€Å"tripping out† which originates from 1970's slang. The initial term being â€Å"Acid Trip† which described a hallucinogenic experience caused by LSD. The verbal phrase originated from this and broadened to mean being under the influence of any type of drug and later to simply mean â€Å"acting crazy or funny†. Regardless of the effect of broadening many people still take the phrase to mean being under the influence of drugs and thus may associate the speaker with drug use. As with the first speaker, the word â€Å"cake† is used and one would assume similar effects to arise. Though it is notable that the word simply appears in a list of slang words the speaker has heard and so the effects may not be as extreme. The adjective â€Å"revved† has complex origins. Its original form was the abstract noun â€Å"revolutions†. The noun was used in reference to a car's revolutions and abbreviated to â€Å"rev† for ease of use. From this use the verb â€Å"to rev† was created via conversion and â€Å"to rev a car† meant â€Å"to force the engine to produce revs†. From this the passive stative verb form â€Å"to be revved† was used in reference to being excited, in this sense the word is a metaphor comparing the excited state of a person with a car producing several â€Å"revolutions† allowing it to go faster. The adjective â€Å"revved† finally derived from this. The term however can also be used to mean â€Å"under the influence of drugs† and as a result it is possible that speakers may again associate the speaker with drug culture. As with the first speaker, it is again possible that the second user of slang will be deemed as â€Å"not very well spoken† and possibly â€Å"unintelligent† or â€Å"uneducated† simply for his using slang. It is also noticeable that he says â€Å"you† in place of â€Å"you're†, this deviation from the standard derives from the Jamaican Creole but its grammatical incorrectness is again likely to make listeners deem the speaker unintelligent regardless of his genuine attributes. Lexis (Speaker 3/Weak slang) Unlike the first two speakers, no knowledge of slang or MEYD is required to understand the third speaker. Though slang is used, it is applied within the context of discussing slang terms. The speaker also does not use several features that are common in MEYD such as rhythmic pronunciation or loan words from ethnic minorities. The language used by the speaker fits more into the category of Estuary English (EE) than it does MEYD. Due to these features I have chosen to use this speaker as an example of Weak Slang. The speaker uses the term â€Å"busted† but in the sentence â€Å"I wouldn't say busted† thus denying any links with the word. Another word used is â€Å"bun† which was initially meant â€Å"tart† or â€Å"slag†. The adjective is English in origin and entered mainstream usage in the late nineteenth century. The speaker also talks about the attributive adjective â€Å"butters† that means â€Å"ugly†. It is most likely of UK origin and probably derives from clipping the phrase â€Å"butt-ugly†. The adjective's meaning has also broadened so that it can be used to refer to anything that causes aesthetic displeasure while previously it could only be used in reference to people. The term â€Å"minging† is an converted adjective from the derogatory noun â€Å"minger† that derives from the Scottish phrase â€Å"ming† meaning â€Å"stink†. The specific lexis of the speaker's vocabulary does not hold negative connotations. It is, however, possible that due to the fact all slang used by the speaker is in some way derogatory, judgements may be made on her friendliness. It is also possible that through using slang the speaker may be deemed â€Å"poorly spoken† or â€Å"unintelligent† Lexis (Speaker 4/No Slang) The final speaker uses no slang and is simply in this study to act a control which should enable me to determine the extent the data gained from the questionnaires is due to slang. Results With shocking regularity, the results followed a distinct pattern. On almost all categories the two speakers of strong slang are rated very poorly (the speaker of very strong slang coming lowest) followed by the speaker of weak slang, who tends to fair comparatively well in people's judgements. With no exception at all, the speaker who does not use slang is seen by people as the least aggressive, most educated, most friendly, hardest working, most intelligent and best spoken. 60% of people said the non-slang user was highly likely to develop a successful career compared to the very strong-slang speaker, who was deemed highly likely to fail a job interview by 70%. If we take an average score of each participant, inversing the characteristics seen as negative (so a score of 4 on aggression would be calculated as a 1) we can see how well each speaker is perceived to conform to the idea of a good and productive member of society. Looking at this â€Å"good citizen† rating, we see the same pattern emerge: Again, a direct correlation is visible between how favourably the speaker is looked upon and the degree of slang they use. Conclusions We can confidently assert that in this study there is an evident relationship between slang usage and the judgements made of individuals. However, an interesting question is whether the specific lexical items used have a direct relationship with the judgments made. If we look back to the previous analysis of the speakers' vocabulary, and assume that specific lexical items do have a relationship with the judgements made, we would be led to believe the very strong slang speaker would come out worst in all categories, with the exception of â€Å"likelihood to take drugs† which would be dominated by the strong slang speaker. Interestingly this is exactly the case. The â€Å"likelihood to take drugs† category is the only exception to the general principle that the very strong slang user is judged least favourable. The data collected would lead us to believe that: Slang is in fact an anti-language, or at least perceived as one. This is reflected by the fact that the stronger speakers of slang were judged to not conform to the notion of good citizenship. Users of slang are judged more negatively than non-users of slang. The more slang is used, the more negative the judgements. This is demonstrated in the consistent pattern of the results; with the strongest slang user being judged worst, and the non-slang user being judged best. Judgements made on slang speakers have a direct relationship with the specific lexical items used. This is suggested in the strong slang speaker (who used slang derived from drug culture) being judged more likely to take drugs than the very strong slang speaker. Evaluation In any investigation, an inquiring mind is necessary, and for this reason there are several issues of validity that we must discuss. Our only evidence for suggesting that specific lexical items impact the judgements made is that the strong slang speaker was judged higher than the very strong slang speaker in his likelihood to take drugs. However, the strong slang speaker is not judged particularly higher than the very strong slang speaker thus we cannot completely assert that it is indefinitely due to his specific vocabulary, although we can speculate. Were the suggestion correct, only a small difference would be expected, as judgement on specific lexical items requires participants to have knowledge of slang used and it is unlikely that they all would. The results do not hold infinite validity, and there are undoubtedly extraneous variables however they are consistent, though we cannot completely label the results as coming from the suggested cause: One could potentially put the results down to people judging the two females higher or judging the two northerners lower. But this would still not answer the question as to why participants rated the individual females or northerners in the order they did with such consistently. One alternative explanation is that there was an apparent correlation between the class speakers were judged to be, and the participants perception of these speakers (the lower the speaker's class, the worse they were judged) The class measurement was, however, simply a judgement made of the speakers, not an actual measurement, and so one would have to explain why the speakers were judged to be the class they were, which seems to take us full circle, and back to their usage of slang as an explanation. While the results do not prove the hypothesis, they undoubtedly suggest it. To know the hypothesis' results for sure, further study would be needed.